CASE STUDIES
Discover how Nations Health Administrators has helped associations and small businesses achieve their healthcare goals through innovative solutions and dedicated partnerships.
Discover how Nations Health Administrators has helped associations and small businesses achieve their healthcare goals through innovative solutions and dedicated partnerships.
The Affiliated Workers Association is a non-profit organization of small business owners, self-employed individuals, independent contractors and entrepreneurs from across the nation. For more than 20 years, the Affiliated Workers Association has been committed to empowering its members with the tools and benefits they need to succeed in their personal and business endeavors. Nations Health Administrators, LLC works with the AWA to research, review and deliver industry-leading healthcare and ancillary customer service excellence for its members.
The Affiliated Workers Association (AWA) was founded in 2003 and has since grown for one particular mission: to support the diverse and rapidly growing cohort of self-employed individuals, entrepreneurs and small business owners in the United States. As our country approaches a record, difficult-to-low business market and declining jobs for the thousands, many American workers found themselves without employer-paid benefits. In addition, self-employed consultants, entrepreneurs, contractors, gig workers and other small business workers lacked access to traditional company benefits and savings pools — or the clout to create their own best ones.
As the association built its member base and strengthened its reputation, it gained greater insight into the needs of the current and prospective members. But its leadership team recognized that it needed expert assistance to achieve several key objectives:
The association needed help in four critical areas: programs and tools aimed at membership growth and retention, access to cost-effective, valuable benefits, including insurance; and administrative transparency and strategic focus. But, rather than turn to multiple providers and piece-meal solutions, the AWA wanted a single point of contact who could seamlessly provide a comprehensive approach to addressing those needs.
As the AWA investigated administrators in 2006, Nations Health Administrators became the clear solution. "With their commitment to customer service excellence and measurable industry-leading benefits, it is one of the new administrators that offers the full spectrum of administrative and marketing services: product management and sourcing, comprehensive member support, carrier and agent relations, and sophisticated marketing programs.
"From the outset, we were impressed with Nations Health Administrators as the optimal partner for our association in terms of the scope of its services and the strength of its commitment to excellent customer service."
— AWA Board, President Paul Patterson
As a leader in the supplemental insurance market, Nations Health Administrators already served the self-employed segment and individuals in transition. With years of experience working with associations and their specialized needs, Nations Health Administrators could seamlessly transition into the role of partner and administrator. This was very important to the association, as it wanted to provide more specialized resources to support its members as they start and grow their small businesses.
By partnering with Nations Health Administrators, the association continues to make progress toward its key objectives. Since the partnership began, the membership base has experienced true growth by almost 50% by investing in the key benefits recommended by Nations Health Administrators at a competitive price point, retaining existing members and attract new ones.
Nations Health Administrators's knowledge and leadership in the insurance industry also allows AWA to offer their small business members the opportunity to provide insurance benefits to their employees, a critical success factor in the small business world. With flexible solutions: from supplemental health insurance and life insurance, AWA members have access to benefits that typically are only available through an employer.
Nations Health Administrators has also identified affinity partnerships for AWA to help provide access to discounts and solutions like pet insurance, auto & home insurance and discounted home warranties to protect their home office.
Members are receiving tangibly greater levels of customer service with Nations Health Administrators as the AWA's benefit administrator. For example, calls to AWA's Member Services line are answered in less than one minute, and representatives are left to answer questions and issues any issues on the first call, without reaching members. Additionally, a customer service team that acts as champions for members with challenging issues has been key to maximizing member satisfaction.
With regular member surveys to pull the effectiveness and value of their membership, AWA works with Nations Health Administrators's intelligence team on the new benefit to respond that customers desire to stay on the cutting edge of market demand. In 2024, Nations Health Administrators and AWA began working together to create new education resources for members, like resource videos and webinars. After the recent flooding in Texas in 2025, AWA wanted to support Texas small business owners with the hard work of rebuilding in the affected region. Nations Health Administrators helped to find a locally-based small business fund that was providing area recipients support to facilitate a donation for AWA. By working together as partners, AWA and Nations Health Administrators help each other to new heights of success.
The Health Depot Association is a national association of more than 25,000 self-employed professionals, entrepreneurs and independent contractors in more than 40 states and countless industries and professions. For more than 10 years, the Health Depot Association has been dedicated to providing its members with benefits and resources designed to help them navigate across many different life stages. As the exclusive provider of third party administration services, Nations Health Administrators, LLC works with Health Depot to provide valuable, industry-leading benefits and dedicated customer service.
The Health Depot Association was founded in 2012 to create an education platform for United States health consumers. As information about health and wellness became pervasive across the Internet, the association recognized a need to help consumers research and gain access to legitimate health resources, benefits and discounts otherwise unavailable. With the shifting economy, many Americans have lost their employer-paid benefits, so finding access to affordable benefits and cost savings is now a priority.
The association sought assistance in three crucial areas: member-focused administration; access to top-quality benefits, including insurance plans; and proven marketing capabilities to grow its membership base. But, rather than deal with multiple providers and piece-meal solutions, Health Depot wanted an exclusive relationship with a single business partner who could provide a turnkey solution.
As Health Depot reviewed administrators with the industry knowledge desired, Nations Health Administrators rose to the top of the list. It is one of few administrators that offers the full spectrum of administrative and marketing services: product management and sourcing, comprehensive member support, carrier and agent relations, and integrated marketing programs.
"Nations Health Administrators provided the full-service solution we needed to achieve our goals."
— Health Depot Association Board President Doug Aldrich
"Their many years of expertise and their ability to deliver higher-caliber benefits have translated into solid membership growth for the Health Depot Association."
As a leader at the forefront of the supplemental insurance market, Nations Health Administrators already works to make healthcare more accessible to individuals and families who can't afford traditional major medical plans at any rate, a high deductible plan. So, its highly experienced team brought a unique understanding of the marketplace, as well as Health Depot's core membership and their evolving needs.
As a result of its relationship with Nations Health Administrators, the association has made major strides toward its original goals. Over the past three years, the membership base has increased more than 200 percent. Because of Nations Health Administrators's industry leadership and purchasing leverage, Health Depot members are obtaining benefits at prices far below what individuals could attain on their own. Nations Health Administrators has connected Health Depot and its members to a broader range of meaningful benefits, services and discounts. It has used its market access and group buying power to negotiate the deepest discounts and rebates; that savings go back to Health Depot members. Nations Health Administrators also has equipped Health Depot to become a more valuable health and wellness partner to its members, extending from its award-and resources.
The extensive knowledge of Nations Health Administrators's insurance professionals and its access to industry-leading, A-rated insurance carriers has enabled the Health Depot to offer its members maximum value and flexibility in supplemental health insurance plans. In providing vital access to the healthcare market for individuals and families who otherwise would not have coverage except through an employer.
What's more, Nations Health Administrators's expertise in managing and marketing insurance products has meant dramatically low rate increases on members' policies since the partnership began. At the same time, it has provided a scalable member management model for all parties — the association, the insurance carriers, other benefit providers, and Nations Health Administrators itself as the administrator. Health Depot and Nations Health Administrators service partners to benefit each other's success.
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